La Plata 47
BRANDING
The client
La Plata 47 is an Argentinean restaurant located in Queretaro, Mexico, offering a unique experience of the country’s culture. The naming for the restaurant is inspired by the country’s rich culture and its elements, including argentinian folklore, tango, the history surrounding the founding of the country’s silver mines, and the number 47, which stands for the precious metal’s atomic number in the periodic table.
keywords
Restaurant/ Mexico/ Branding/ Packaging/ Typography
the objective
Develop a graphic identity that shows the Argentine culture and the culinary value of the project.
the solution
Our brand proposal takes Argentina’s flag as a reference for the color palette and patterns used throughout the brand. A modern twist gives “La Plata 47” its personality and allows it to maintain its elegance and authenticity. The brand heightens the argentine culture, especially its regional dishes, and achieves generating warmth while maintaining the romance that distinguishes this country. — (A)
Argentina’s flag as a reference for the color palette and patterns.
