Fanabela
BRANDING
The client
Fanabela comprises a fashion store located in Puebla, Mexico offering a wide selection of imported and Mexican designer clothing.
keywords
the objective
Develop a new brand embracing its beauty concept in a fresh and classical way through a clean and dynamic style.
the solution
We designed an identity inspired in the visual aesthetics that arise as time passes by. The brand claims, as one of its main characteristics, the beauty of antique mirrors in the shape of stains which were translated onto different brand components such as the clothing tags. Novel packaging designs ressembling classic hard suitcases were developed granting special attention to steel corner motives. Alongside the identity, a wide variety of pastel colors facilitate reinforcing the brand's clean and elegant personality.
— (A)
Novel packaging designs ressembling classic hard suitcases were developed granting special attention to steel corner motives.
